What Is Your Business Really Worth in Today's Market?
Discover its true market value. Our professional, no-obligation business valuation is the confidential first step to a profitable sale.
Get A Free ValuationWhat Is Your Business Really Worth in Today's Market?
Discover its true market value. Our professional, no-obligation business valuation is the confidential first step to a profitable sale.
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Why Get a Valuation?
Our Process
About Our Team
Knowledge Is Power. Your Next Chapter Depends On It.
Understanding your company's value is the critical first step for any major business or personal decision.
Plan Your Exit Strategy
Whether you plan to sell in one year or ten, knowing your value allows you to create a strategic roadmap to maximize your final sale price.
Capitalize on Market Conditions
The market for strong, profitable businesses is dynamic. A current valuation helps you understand if now is the opportune moment to sell.
Gain Personal Financial Clarity
Your business is likely your largest asset. Understanding its value is essential for personal retirement and estate planning.
Your Privacy is Our Priority
Our valuation process is designed to be thorough, insightful, and 100% confidential.
01
Submit Securely
Provide your preliminary business details through our secure online form. All information is encrypted and confidential.
02
Initial Analysis
An experienced broker from our team will review your information and conduct preliminary market research based on industry benchmarks.
03
Confidential Call
We will schedule a brief, confidential call to our initial findings, ask clarifying questions, provide a preliminary valuation range.

Expertise in Maximizing Business Value
Lana Hout, Broker
Lana Hout is a Top Business Broker and M&A Advisor with First Choice Business Brokers, Los Angeles, specializing in small and lower middle market business transactions across all industries. Lana has worked with over 250+ small business owners to date, managing efficient, smooth transactions while helping clients maximize the value of their businesses.
With over $156 million in listings to date and a proven track record of success, Lana has been recognized with over 16 national awards, including the prestigious Top Sales Associate Nationwide and Top Sales Team Nationwide honors. She was also named Women of Influence: Finance by the Los Angeles Business Journal in both 2022 and 2025 — a testament to her leadership and excellence in the field.
Lana graduated summa cum laude from the University of Southern California’s Marshall School of Business with a degree in Business Administration, concentrating in Finance and Marketing. Before launching the First Choice Business Brokers Los Angeles office, Lana gained invaluable experience in business valuation, financial analysis, and corporate strategy at top global firms including Duff & Phelps, Deloitte, and NBCUniversal, with a focus on the media and entertainment sector.
This combination of professional experience and academic excellence gives Lana a distinct advantage in transaction advisory, business development, and negotiation strategy. Her deep industry knowledge, intelligent approach, and unwavering commitment to results have made her one of the most trusted and respected brokers in the industry. Lana is also a licensed real estate broker in the State of California (Lic# 01957174).

Expertise in Maximizing Business Value
Get Your Free, Confidential Business Valuation
Find out what your business is really worth. Our no-obligation valuation is the first step towards a successful sale. Schedule a consultation with a local broker today.
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